Pricing Your Home for Maximum Success

by Scott Cooper

How We Determine the Right Price

Pricing your home correctly from the start is one of the most critical factors in ensuring a successful and profitable sale. Setting the right price generates strong interest, attracts qualified buyers, and increases the likelihood of multiple offers—leading to the best possible sale price.

We use a data-driven approach to establish a competitive yet profitable price for your home. Here’s how:

1. Market Analysis & Comparable Sales

We conduct a Comparative Market Analysis (CMA), evaluating:

Recent Sales – What similar homes in your area have sold for in the past 3-6 months.
Active Listings – Your competition and how your home compares.
Expired Listings – Homes that didn’t sell and why (often due to overpricing).

2. Market Conditions & Buyer Demand

In a seller’s market, where demand exceeds supply, pricing can be slightly more aggressive.
In a buyer’s market, competitive pricing is essential to stand out.
Interest rates, economic conditions, and seasonality all influence pricing strategy.

3. Home Features & Unique Selling Points

We assess:

Location and neighborhood desirability.
Home upgrades, renovations, and overall condition.
Unique amenities (views, lot size, smart home features, etc.).
Layout and functionality compared to competing homes.

4. Buyer Psychology & Pricing Strategy

Psychological Pricing: Buyers often search within specific price brackets (e.g., $749,900 instead of $751,000). Strategic pricing ensures your home is seen by more buyers.
Creating Demand: Pricing slightly below market value can generate multiple offers, driving the final price higher.

The Bottom Line: Pricing to Sell, Not to Sit

Correct Pricing: Leads to strong interest, faster sales, and better final sale price.
Overpricing: Causes delays, fewer showings, and price reductions.
Underpricing: Risks leaving money on the table but can be strategic in bidding war situations.

By pricing right the first time, we ensure you sell at the best price the market will allow—while maximizing interest and minimizing stress. Working closely with your trusted Engel & Völkers Real Estate Advisor is the best starting point to pricing your home competitively in any market.